' 2026 Conde Nast. All rights reserved. WIRED may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Conde Nast. Ad Choices...
As soon as I entered General Intuition's R&D floor at its New York office, the company's 31-year-old co-founder and CEO Pim de Witte directed my attention to a monitor perched on a standing desk. Someone appeared to be playing something like Fortnite. It wasn't a person. Relying on that camera, its singular eye, the giant buglike bot walked up to me, circled around me, and continued into the office. It occasionally clipped the legs of chairs or bumped into an errant trash bin, much like a toddler who hasn't yet learned how her body relates to the world around it. Duplantis said it took just eight minutes of real-world robotics data to fine-tune an AI model for the quadruped. What's more, that data was collected on the street, not inside the office where the bot was currently navigating itself. An agentic model that can generalize from gameplay to simulation to embodiment is General Intuition's raison d'etre. And that model's ability to figure out its place in the world has secured the backing of some heavy hitters....
This year will go down in history for being not only the first World Cup with 48 teams on the fields of the United States, Canada and Mexico, but also the year in which Electronic Arts' dominance in the world of soccer video games was shaken. The industry is undergoing an unprecedented transformation, and the result is games that are more varied than ever before. It is no longer a matter of just playing whichever version of EA Sports FC you like best. Now there are four big contenders vying for your time, each with a different strategy and a specific audience in mind. EA Sports FC 26 has shown that it didn't need the FIFA name to remain a moneymaking machine. At its launch in late 2025, Electronic Arts' game ranked number one in sales in 16 of the 17 major European markets, reaffirming its dominance among those looking for a premium, fully licensed experience. HyperMotion V technology has elevated realism in the FC games to the point of resembling a live television broadcast. However, this commercial success is now facing competitors who are not looking to sell you an expensive box, but to conquer the challenges between friends without charging a cent....
Obviously, it has evolved since. It pivoted to video games in the 1970s and thereafter created Donkey Kong, Super Mario Bros., Pokemon, the Game Boy, the Wii, and the Switch. Meanwhile, what has the Eiffel Tower done'...
