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Social Network in Marketing (Social Media Marketing) Opportunities and Risks by ...
Posted by Mark Field in Business Networks and The Role of Social Media in Business Networks
The most well-known social software applications are weblogs, wikis, social networking sites and instant messaging. Social networking at a high level is described as the convergence of techn....
Effects of Social Media on Organizational Culture by Ammar Kanchwala
Posted by Mark Field in Business Networks and The Role of Social Media in Business Networks

Advertising, Marketing & Strategic Communication

Web Technology

Information Systems: Behavioral & Social Methods

Cultural Sociology

Sociology of Media & Technology

Social media is the new buzz area in marketing that has businesses, organizations and brands jumping to create news; make friends, connections and followers; and build communities in the vir....
The Role of Social Media Live Marketing in Brand Awareness and Sales Growth by A ...
Posted by Mark Field in Business Networks and The Role of Social Media in Business Networks

Cognitive Social Science

Social media live marketing has emerged as a powerful digital marketing strategy, enabling brands to engage with consumers in real-time. This paper explores the impact of live marketing on b....
Effectiveness of Social Media Networks as a Strategic Tool for Organizational Ma ...
Posted by Mark Field in Business Networks and The Role of Social Media in Business Networks

Decision Making, Organizational Behavior & Performance

Information Curation, Management & Organization

Social media gained rapid prominence within few years of its existence. It is generally the medium to socialize and many are awed by the transformation of communications processes especially....