This research paper explores the transformative impact of artificial intelligence (AI) on personal finance through the emergence of robo-advisors. Robo-advisors, digital platforms providing automated, algorithm-driven financial planning and investment services, have revolutionized wealth management by enhancing accessibility, cost-effectiveness, and efficiency. This study examines the evolution of financial advisory services, the core functionalities of robo-advisorssuch as automated wealth management, risk profiling, and investment strategiesand their broader industry impact, including the democratization of financial advice, market growth, and competitive dynamics with traditional advisors. It also addresses challenges such as data privacy concerns, algorithmic biases, regulatory hurdles, and limitations in handling complex financial situations. Finally, the paper discusses future trends, including blockchain integration, enhanced natural language processing (NLP), and hybrid models combining AI and human expertise, predicting their influence on the industry. The findings underscore the significant role of robo-advisors in democratizing wealth management and highlight their potential to further transform personal finance while addressing ongoing challenges. learn more on SSRN