Meeting platform Zoom has announced a partnership with World, Sam Altman's human ID verification company, to ensure that the people attending meetings are actually human and not AI-generated imposters. The threat is real and growing fast. The most dramatic example came in early 2024, when engineering firm Arup lost $25 million after an employee in Hong Kong authorized a series of wire transfers during what appeared to be a routine video call with the company's CFO and several colleagues. Every person on that call ' except the victim ' turned out to be an AI-generated deepfake. A similar attack hit a multinational firm in Singapore in 2025. Across the board, financial losses from deepfake-enabled fraud exceeded $200 million in just the first quarter of last year, according to one estimate, and the average loss per corporate incident now tops $500,000, according to security industry reports. So while deepfake video-call fraud may not be something most people ever encounter personally,...
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