YouTube announced this week that it will now hold back ads during livestreams if chat engagement is at its peak, and if users show support with Super Chat, Super Stickers, or gift purchases. Until now, the only way to avoid seeing ads was by paying for a YouTube Premium subscription. The Google-owned platform said in a blog post that when a chat explodes with energy, it wants to 'protect that collective vibe.' When YouTube's system recognizes that engagement is high, the platform will automatically hold back ads for everyone. On the other hand, when a fan shows support with a Super Chat, Super Stickers, or gifts, they will be rewarded right away with a personal ad-free window right after their purchase. For context, Super Chat allows viewers to pay to highlight their messages, while Super Stickers are images that users can purchase to make their messages stand out in chats. YouTube announced these changes alongside other updates for live creators. The company shared that more...
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