At the time, Netflix co-CEOs Ted Sarandos and Greg Peters said they were being financially disciplined. Now reporting in Bloomberg offers more details about why Netflix executives backed down from a bidding war that it seemed to win back in December. For one thing, the streaming giant's shareholders appeared deeply skeptical that the acquisition was a good deal ' Netflix's share price declined 30% since announcing the deal, while the subsequent news that it was backing down sent Netflix stock up nearly 14%. By the time Sarandos met with Trump administration officials on Thursday, he may already have decided to concede. In fact, since President Donald Trump had previously warned him not to overpay, Sarandos reportedly told him, 'I took your advice.' Actively scaling' Fundraising' Planning your next launch'TechCrunch Founder Summit 2026 delivers tactical playbooks and direct access to 1,000+ founders and investors who are building, backing, and closing.Register by March 13 to save up...
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