Ten years ago, a seed-stage startup needed a product, a team and a pitch deck to raise capital. Today, that's just the start. Technology and strategy have become inseparable, each fueling the other, and the rules that once defined success have quietly shifted under everyone's feet. Equity is a powerful tool for building high-growth companies. But it's no longer the only option. Non-dilutive growth capital is increasingly playing a strategic role for companies with revenue visibility and clear ROI channels. For example, we recently financed a company with $1 million in growth capital it needed immediately to expand its team and infrastructure. Raising that through equity alone would have likely taken months, with significant time and execution cost along the way. Leading with a 'better' product isn't enough to propel growth. The breakout companies are investing in building stronger distribution systems ' aka what founders refer to as 'traction.' Distribution is a critical moat for...
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