The capital will support Unique's expansion strategy, which includes acquisitions, entry into new markets, and the launch of new verticals, including women's sports. Among its clients are West Ham's Aaron Wan-Bissaka, Tottenham's Brennan Johnson, and Arsenal's Ethan Nwaneri. 'We're not investing in teams; we're investing in these essential infrastructure businesses around the space,' said David Abrams, Managing Partner at Velocity. 'So if there is a change in the world economy and recession or trade war, it doesn't really matter.' Founded in 2022, Velocity is targeting $500m for its debut fund and currently manages $256m. Rather than pursue passive stakes in franchises, the firm focuses on operating partners across sports, media, and entertainment with traditional private equity return profiles. Its portfolio includes Elevate, Parella Motorsports, Videocites, Camp, and the X Games. Abrams, formerly Chief Investment Officer at Harris Blitzer Sports & Entertainment, said the economics...
learn more
