The agreement will establish Utah Brands & Entertainment, a new for-profit entity that will manage the commercial operations of Utah's athletics department. The university will retain majority ownership and decision-making authority, while Otro contributes capital and operational expertise drawn from its global sports portfolio. The new company will oversee revenue streams including ticketing, concessions, corporate partnerships, sponsorships, and athlete revenue-share payments. Donors are being offered the opportunity to purchase equity stakes, contributing to the project's nine-figure capital pool. Fundraising functions will remain with the university. An external president will lead the business and report to a board chaired by athletic director Mark Harlan, with seats for trustees and Otro executives. The structure allows Utah athletics to operate with more flexibility than a traditional public-sector department, while remaining compliant with NCAA rules that require university...
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