Posted by Alumni from Pe-insights
June 24, 2025
Founded in 2011, DUDE Wipes has emerged as a leading challenger in the flushable wipes segment by pairing high-performance hygiene products with irreverent, authentic branding. The company is led by co-founders Sean Riley (CEO), Jeff Klimkowski (CFO), and Ryan Meegan (CMO), all of whom will retain significant ownership and continue in their current roles. Long-time backer and 'Shark Tank' investor Mark Cuban will also remain invested. The partnership with TSG will support DUDE Wipes' expansion plans, including deepening manufacturing partnerships, extending retail reach, and targeting new customer segments. Retail sales have nearly quadrupled since 2021, underscoring the brand's accelerating momentum. Harris Williams served as lead financial advisor to DUDE Wipes, with legal counsel from Barnes & Thornburg. Lazard and Ropes & Gray advised TSG Consumer. Financial terms of the transaction were not disclosed. Subscribe to our Newsletter to increase your edge. Don't worry about the news... learn more