Tinder tries to lure people back to online dating with IRL events, virtual speed dating | TechCrunch
Tinder held its inaugural product keynote on Thursday, unveiling an ambitious slate of updates designed to reinvigorate its product, bolster safety, and harness AI. This comes on the heels of Match Group's $50 million investment in product development, announced last August, as the parent company looks to re-engage its user base and win over younger Gen Z daters. Among the updates are innovative features for discovering in-person events and meeting people in real life, alongside a new virtual speed dating experience being tested in Los Angeles. Additionally, a series of AI enhancements were introduced to improve the matching algorithm and enhance user safety. One of the most notable features is the new Events tab, which will be in beta for users in Los Angeles starting in late May or early June. This feature lets users discover curated local events' such as speakeasies, bowling, raves, and pottery classes ' where they can connect with matches in person. This is a nod to Gen Z's...
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