You can spot the packages at most any UPS Store in any city. Sometimes they're left in their own designated corner, dark gray amid a sea of brown cardboard. They have sprouted up in mail rooms, sorority houses, and even my own four-girl apartment. On their side reads a word that meant nothing 10 years ago'Nuuly. 'When I'm returning my Nuuly bag, at least one other girl in the UPS line also has a Nuuly bag, and then I look into the back room and there's a whole pile of them,' Sarah Lewis, a 25-year-old working in advertising in New York City, told me. She said that on the one hand, it felt like being a member of a secret sisterhood, and on the other, it was a bit odd that 'some girl in my building has probably worn the skirt I rented last week.' Nuuly, which was founded in 2019, is just one of the many clothing-rental services encouraging young women to opt out of actually buying clothes and instead subscribe to a revolving closet. BNTO, Rent the Runway, and Fashion Pass all offer...
learn more
