Given President Trump's disregard for long-standing political norms and his efforts to overturn the 2020 election, many Americans fear that he is hostile to democracy. According to this view, the 49.8 percent of voters who supported him in 2024 must simply be unaware of the existential threat he poses to our republic. The logic, to Trump's critics, is therefore simple: Once voters fully grasp that democracy is under threat from creeping authoritarianism, then surely they will turn against Trump. Yet this strategy has largely fallen flat. Why' The consulting and pro-democracy organizations where we work have spent the past few months with conservative Trump voters across three counties in Wyoming, Michigan, and South Carolina. We learned that many do indeed revere America's founding design, including the Constitution, free and fair elections, the Electoral College, and the rule of law. But these voters feel that government institutions have drifted from their founding values and...
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