A human had eyes, a browser, a mouse, a password manager, a credit card, an email address, a tolerance for modal dialogs, and a finite amount of patience. The entire SaaS and consumer internet stack grew around this shape of user. Search engines ranked pages for humans. E-commerce sites optimized funnels for humans. CRMs tracked human sales reps selling to human buyers. Identity systems authenticated humans. Analytics systems measured human clicks, human sessions, human conversions.
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