In the before times'before machines could hallucinate, before compute was a noun'it was not uncommon to go several weeks without someone telling me the world was about to end. Similarly, a whole season might pass without anyone assuring me that it was also, simultaneously, about to become perfect. That particular luxury died on November 30, 2022, when OpenAI released ChatGPT to the public. What followed was less a news cycle than a weather event'a tropical depression that would not budge. Within weeks, millions of people had their first experience with generative AI. Within months, every major technology company had announced its own version of a large language model, or a partnership, or a pivot. Venture capital arrived drooling. Most people in tech think about money, but AI-profit projections are different'like CFO fan fiction, written in Excel. In 2023, the McKinsey Global Institute estimated that $4.4 trillion in annual corporate profits could be up for grabs from generative AI...
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