Posted by Alumni from The Atlantic
February 23, 2026
Eating candy for breakfast is not a good decision. But most mornings, I start my day with something that looks and tastes a lot like just that. The Built Puff protein bar is covered in chocolate and has a sweet coconut center, making it practically indistinguishable from a Mounds bar. Nutritionally, though, the two products are very different. A Mounds bar has north of 200 calories and 20 grams of added sugar. My bar has 140 calories, just six grams of added sugar, and about as much protein as three eggs. Protein bars have come a long way from the chalky monstrosities that lined shelves not long ago. In this era of protein everything, they are successfully spoofing candy, but with much more impressive macronutrients. Built also makes bars in flavors such as Blue Razz Blast, Strawberries 'n Cream, and Banana Cream Pie'all with a similar nutritional profile to my preferred coconut version. Another one of my favorites, the Barebells caramel-cashew bar, tastes like a mash-up of a Twix... learn more