On the first day of a required class for freshman design majors at Carnegie Mellon, my professor stood in front of a lecture hall of earnest, nervous undergraduates and asked, 'Who here thinks that design can change the world'' Several hands shot up, including mine. After a few seconds of silence, he advanced to the next slide of his presentation: a poster by the designer Frank Chimero that read, Design won't save the world. Go volunteer at a soup kitchen, you pretentious fuck. My professor wasn't the first person to deliver such discouraging news. In 1971, the design educator Victor Papanek began his best-selling book, Design for the Real World, with a similar message. 'There are professions more harmful than industrial design,' he wrote, but 'very few.' By designing and popularizing products that 'pollute the air we breathe''including cars, which are responsible for 'murder on a mass-production basis''he argued, 'designers have become a dangerous breed.' But design was capable of...
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