The New York Times filed suit Friday against AI search startup Perplexity for copyright infringement, its second lawsuit against an AI company. The Times joins several media outlets suing Perplexity, including the Chicago Tribune, which also filed suit this week. The lawsuit ' filed even as several publishers, including The Times, negotiate deals with AI firms ' is part of the same, ongoing years-long strategy. Recognizing the AI tide cannot be stopped, publishers use lawsuits as leverage in negotiations in the hopes of forcing AI companies to formally license content in ways that compensate creators and maintain the economic viability of original journalism. Perplexity tried to address compensation demands by launching a Publishers' Program last year, which offers participating outlets like Gannett, TIME, Fortune and the Los Angeles Times a share of ad revenue. In August, Perplexity also launched Comet Plus, allocating 80% of its $5 monthly fee to participating publishers, and...
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