The companies that are truly innovating with AI aren't winning just because of the tech they use'those tools are broadly available. Their advantage comes from how, and how fast, they apply technology to solving real business problems at scale. That requires new organizational capabilities that take time to build. We studied 20 companies that have consistently created significant economic value from their business transformation enabled by AI. These companies, many of which are profiled in the second edition of our seminal book, Rewired: How Leading Companies Win with Technology and AI, aren't the wunderkind tech companies that are always in the headlines. They are large businesses that have invested the time to build up their tech and AI capabilities to successfully turn tech into value. Our most recent State of AI report reveals that 94 percent of businesses have yet to create meaningful value.1'The state of AI in 2026: On the road to ROI,' McKinsey, August 25, 2026. The math is...
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