McLeod stepped down from his CEO role at Hinge just last year, and Hinge owner Match Group ' which also owns apps like Tinder and OkCupid ' is helping to fund his new company, alongside FirstMark Capital and Pace Capital. 'Overtone is not a dating app,' McLeod wrote in the blog post. 'By that I mean it's not a social platform with profiles that reduce people to stats, quotes and photos. There are no opaque, algorithmic feeds trained on split-second impulses. And there's no juggling likes, matches and chats across many people at once.' It may seem odd for the guy who created Hinge to disparage algorithmic feeds and swiping, but the dating industry at large is evolving with the realization that users are dissatisfied with the status quo. A Forbes Health survey conducted in 2024 found that 78% of dating app users felt burnt out. The survey's 1,000 respondents reported that they spent about 51 minutes per day on dating apps, but this time investment did not often yield fulfilling...
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