Many leaders say it's wise to hold back from making new investments or acquisitions during tumultuous times. They posit that significant risk-taking works only if you go into an uncertain period with momentum or with a healthy fallback cushion. A new analysis of data on 6,000 companies that experienced high-uncertainty events reveals that these common beliefs don't align with actual outcomes. Learn three myths about risk-taking and how to make bold but well-informed business bets. In the investment world, taking risks during volatile periods can result in a windfall. During his 60 years at the helm of Berkshire Hathaway, Warren Buffett delivered compounded annual returns of nearly 20% ' double what the S&P 500 achieved ' guided by the rule 'Be fearful when others are greedy and be greedy when others are fearful.' But company leaders have been more hesitant to embrace this principle when it comes to corporate strategy. We assessed a sample of nearly 6,000 companies over the past 15...
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