As AI accelerates change across economies and workplaces, much of the focus has been on the technology itself. But new research from the McKinsey Health Institute and the World Economic Forum suggests that an equally important'and often overlooked'source of value lies closer to home: our brains. The concept of the brain economy reflects a shift in how value is understood. Increasingly, economic growth depends not only on physical capital or digital infrastructure but also on brain health and brain skills: our ability to think clearly, adapt to change, collaborate effectively, and make sound judgments in complex environments. In this video Explainer, McKinsey's Erica Coe, Jacqueline Brassey, Kana Enomoto, and Lucy Perez explore what the brain economy is, why pressure on our brains is rising, how AI is raising the bar for human capability, and why investing in brain capital has become a clarion call for leaders, businesses, and societies. Lucy Perez: The brain economy is really about...
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