Think about the career of a great athlete. They perform at the highest level. Unlike one-time wonders, they improve over time. They are single-minded, and they sustain that improvement. What makes this possible' Training, especially interval training, where intense sprints are alternated with strategic rest to achieve peak performance. A few companies are now drawing on the principles of interval training as they seek to reverse the long-term trend of failed transformations. Research dating back to the 1990s keeps finding that only about 30 percent of transformations succeed, defined as both improving operating performance and sustaining improvement over time.1John P. Kotter, Leading Change, Harvard Business Review Press, 1996; 'What successful transformations share,' McKinsey, March 1, 2010; 'How to gain and sustain a competitive edge through transformation,' McKinsey, October 16, 2023. In 2023, our Rewired research found that 90 percent of organizations were undertaking some form...
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