One more housekeeping note: I will be in Austin next week for SXSW, the annual tech, music, film, and culture event that always attracts an interesting collection of tech founders, creators, politicians, and other industry folks. I plan to attend the Rivian event, where the company is expected to reveal full details of its upcoming R2 line. I will also be moderating a panel called Innovation & Impact: Female Leaders Transforming Legacy Industries, alongside Rivian CFO Claire McDonough, Madison Reed CEO and founder Amy Errett, and Spotify chief public affairs officer Dustee Jenkins. If you're there, please reach out! Senior reporter Sean O'Kane looked at historical sales data as well as Rivian's own projections for 2026. Rivian said it expects to sell between 20,000 and 25,000 R2s this year, the first of which will head to customers in June once production begins. That means it has six months to reach that goal. Even if Rivian hits the low end of that target, its sales rate will...
learn more