The air felt different at this year's SXSW, the annual March festival where tech meets pop culture in Austin. I was reminded of the 2019 SXSW when people packed downtown, and snake lines formed out of local ventures. Attendees said it was like that again this year, though my friend, who lives in the area and has attended many times, admitted that some stuff has changed. For instance the festival is now two days shorter than it used to be. It was also 'decentralized,' mainly due to the demolition of the Austin Convention Center, which scattered events and panels throughout downtown venues. That made the whole conference feel less overwhelming but also less connected. The event is also still recovering from the pandemic, during which it laid off staff and went two years without much income. It's switched hands since then and, as of this year, has adopted a new strategy. Greg Rosenbaum, the SVP of programming at SXSW, said this year, the conference's 40th anniversary, was its most...
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