The process is being advised by JP Morgan, with a formal auction expected to launch later this month. The proposed transaction would involve a multi-year partnership, offering investors a share of future revenues in exchange for upfront capital. The investment is being made through Bay Collective, the firm's multi-club ownership platform dedicated to women's football. The transaction adds Sunderland AFC Women as the second club in the platform, alongside Bay FC in the US. The firm, backed by Blackstone veteran David Blitzer, is targeting smaller businesses across sports, live events, residential services, and business services, with a particular focus on companies supporting the sports ecosystem. Subscribe to our Newsletter to increase your edge. Don't worry about the news anymore, through our newsletter you'll receive weekly access to what is happening. Join 120,000 other PE professionals today.
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