Critics compared the wedge-shaped Luce with a Nissan Leaf and said Chinese EVs would outperform it while undercutting it on price. Even former Ferrari chair Luca Cordero di Montezemolo was among the haters. Ferrari's stock dropped 8% the day after the reveal. Their conclusion: The Luce would be a dud. Ferrari hit this year's sales target for the Luce in just two months, according to a report by the Financial Times. The automaker was hoping to sell just under 500 of the '555,000 ($630,000) EV, and based on previous reports, it sounds like at least 20% will make their way to China. That's not surprising, given that the Luce seems tailor-made for the Chinese market, which favors fast, sleek four-door EVs. Much of the internet's hate was directed at the Luce's styling, which hewed to some Ferrari norms while throwing others out the window. Appearance is subjective, and I've seen enough cars in my day to know that some designs don't translate well on-screen. Maybe seeing one in person...
learn more