Roku is launching an ad-free subscription streaming service called Howdy. The service costs $2.99 per month and features a library of nearly 10,000 hours of content from its partners, including Lionsgate, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles. The company says subscribers will be able to watch titles like 'Mad Max: Fury Road,' 'The Blind Side,' 'Weeds,' and 'Kids in the Hall,' as well as rom-coms, medical dramas, '90s comedies, and the like. Howdy joins the company's Roku Channel, its free, ad-supported (FAST) streaming service. A recent report found that The Roku Channel is the most popular FAST service, ahead of competitors Tubi and Pluto TV. More than 125 million people use the platform every day, Roku says. Roku last week reported its second-quarter financials, turning in better-than-expected revenue growth of 15%, as streaming hours on the platform came in at 35.4 billion, up 5.2 billion hours from a year earlier. Aisha is a consumer news...
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