It can't afford not to. Rivian's future ' and chances at profitability ' hinges on the success of the R2. If it struggles to ramp production and sales of the R2, shareholders could flee. At the very least, it would raise questions about the company's strategy of burning through billions now to prepare for mass-market scale. Rivian told investors last month that it expects to sell between 20,000 and 25,000 R2s this year, with the first SUVs likely to head to customers in June once production begins. Even if Rivian hits the low end of that target, its sales rate will outpace every other comparable electric vehicle at or under $60,000 other than the Tesla Model Y. The Model Y, launched in March 2020, took only around four months to surpass 20,000 vehicles sold. Rivian is aiming to do it in about six months, or roughly the same amount of time it took the Honda Prologue to reach that sales milestone when it debuted in 2024. The next-quickest EV to hit 20,000 in sales in the U.S. was the...
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