Studies of the airline industry show that resilience does not have to come at the cost of efficiency. Managers in a variety of industries can meet both objectives by ensuring that operational performance metrics reflect true customer priorities; using predictive analytics and data-driven insights to allocate system buffers where they generate the most meaningful resilience benefits; and shaping the options offered to customers to improve their company's resilience to disruptions. Operational efficiency is critical for both financial success and customer satisfaction. Efficient systems, characterized by minimal buffers and idle time, tight schedules, and maximum asset utilization, allow organizations to do more with less, thereby boosting revenue and appealing to time-sensitive customers. However, such systems often lack resilience, increasing an organization's vulnerability to operational disruptions. The tension between efficiency and resilience is especially visible in the airline...
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