Shortly after announcing a plan to transition its site to a logged-in experience, Reddit is debuting a feature that could help make it more of a destination for people doing product research via the web. The company on Tuesday introduced 'Reddit Reviews,' a feature that organizes conversations about products into dedicated reviews that include the highlights and key takeaways from users across its communities. The company notes that the new experience builds on one of the ways people are already using Reddit: to learn from others what products are really like, and how they fit into their everyday lives. These first-hand accounts and recommendations can help consumers determine whether or not a particular product is right for them. However, given the rise of generative AI and bots, it's an area that's also ripe for 'astroturfing' ' a term that refers to when a brand fakes public support. With Reddit now effectively turning what was casual online research into more of a structured...
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