With launch partners including consumer services such as DoorDash and Uber, and online marketplaces like Priceline and StubHub, Operator's introduction validates the potential value of generative AI taking agency on behalf of shoppers. OpenAI users can share their shopping preferences and buying credentials with AI agents, which will, in turn, autonomously peruse available options and buy on behalf of shoppers. Commerce is a $2.7 trillion part of our economy ' which is why more than $200 billion is spent by retailers, marketplaces and brands each year on new commerce-related technology to better capitalize on all this opportunity. As active participants in the commerce tech ecosystem over the past 25 years, my colleagues and I believe we have a unique vantage point to see what's coming ' and we're convinced that agentic AI is the next wave of innovation that will massively change the commerce landscape. To set some context: The first wave of modern digital disruption in retail was...
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