In a cheeky marketing campaign, Liquid Death teamed up with former Philadelphia Eagles star Jason Kelce to share a solution to mitigate the environmental impact of AI data centers, which require massive quantities of water to prevent servers from overheating. 'The Liquid Death commercial is funny and tongue-in-cheek,' Michael Obradovitch, vice president of Data Center Global Accounts at Ecolab, told TechCrunch. 'But in reality, there is a fair amount of alternative water sources already being used to a similar extent to cool these data centers.' These alternative water sources, when used in data centers, at least partially offset the demand for potable drinking water. One such alternative water source is recycled water, which is made by treating wastewater and sewage water so that they're safe to use again. Wastewater and sewage water contain many things, including ' you guessed it! ' human urine. 'You wouldn't just use pee, but you can clean it and make it into useful water, and...
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