While Paramount was assumed to be the frontrunner to acquire the storied movie studio thanks to CEO David Ellison's connections to the Trump administration, new reporting in Bloomberg and The Hollywood Reporter suggests that Netflix co-CEO Ted Sarandos met with President Donald Trump to discuss a potential deal in November. Trump reportedly told Sarandos that Warner Bros. should sell to the highest bidder, and the Netflix executive seems to have left the meeting convinced that the president would not immediately oppose the acquisition. Bloomberg also reports that Warner Bros. CEO David Zaslav was reluctant to sell the company and surprised when Paramount began to explore an acquisition ' if nothing else, he'd expected Ellison to wait until the studio completed a planned split of its movie and streaming businesses from its cable networks. Show your CFO the marketing proof they want!Join a free webinar hosted by Pantheon on Tuesday December 9 at 10am PT to learn where spend delivers &...
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