Meta's AI companion, Muse, is now one of only a dozen mobile apps to have reached 10 million U.S. downloads in its first 40 days on the market. According to new data from market intelligence provider Sensor Tower, Muse has seen 10.9 million downloads since its September debut, 10.2 million of which were in the United States. Other apps that saw this kind of scale were largely mobile games, Lee noted, like Fortnite, PUBG Mobile, Pokemon GO, and others. Besides Threads, Disney+ was the only other non-game app to make it into the exclusive club. Meta's success is tied to the company's ability to scale its new apps by marketing them across its other services, which it has done with both Threads and Muse. Threads was built on top of Instagram's social graph, and its content has been integrated into both Facebook and Instagram. However, Muse isn't only benefiting from Meta's ability to market the AI agent across its family of apps, which today includes 3.6 billion daily active users; the...
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