Posted by Alumni from TechCrunch
July 11, 2026
Meta has axed a controversial feature that allowed users to modify photos from public Instagram accounts using AI. The feature, which was rolled out earlier this week along with a batch of other AI tools, 'missed the mark' and is no longer available, according to the company. Earlier this week, Meta announced Muse Image, a new AI image generator built by Meta Superintelligence Labs, its dedicated AI unit. Meta promoted one feature that allowed individuals to generate images by @-mentioning public Instagram accounts that they wanted to reference. The feature, which wasn't designed to alert a user if their photos were used in this way, prompted immediate backlash. 'Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way,' the company posted on its blog. 'We've heard the feedback that this feature missed the mark, so it's no longer available.' Since its integration with social media platforms, AI has... learn more