Until recently, when launching a company, the idea of 'location, location, location' was just as important to founders as the product itself. But today, location has increasingly become just another detail for businesses, not a dealbreaker. The forces of globalization have shifted the landscape for entrepreneurs, creating opportunities that transcend physical boundaries. My company, Augment, is a good example. Despite being headquartered in France, only 1.41% of our clients are located there. After all, if your market is the world, why limit yourself to just one country' A new type of founder is emerging today: One who builds beyond business hubs, taps into global talent, and launches in markets they've never set foot in. Not because it's 'trendy,' but because it's smart. Entrepreneurship should be based on merit, product and the ability to meet clients' needs, not your address. If you're solving a problem worth solving, your business should be able to meet customers wherever they...
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