Ibotta confidently submitted an S-1 filing with the SEC on March 22 with the intent to list its shares on the New York Stock Exchange. The 13-year-old cash-back startup looks to make its public debut after turning profitable and recording impressive revenue growth in 2023. The Denver-based company started as an app for consumers to get cash back on purchases through Ibotta's brand partnerships. The company has since expanded into building back-end software for reward programs for enterprise customers including Exxon, Shell and Walmart. Ibotta's move into B2B2C ' selling to companies that then use those products to sell to consumers ' is likely a key reason why investors may be interested in this IPO, says Nicholas Smith, a senior equity research analyst at Renaissance Capital, a research firm focused on pre-IPO and IPO-focused ETFs. Selling to companies also likely played a big role in Ibotta's recent financial gains. 'The fact that [Ibotta] has become, with Walmart, more of an...
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