Starting Thursday, Google AI Ultra subscribers in the U.S. can play around with the experimental research prototype, which is powered by a combination of Google's latest world model Genie 3, its image-generation model Nano Banana Pro, and Gemini. World models are AI systems that generate an internal representation of an environment, and can be used to predict future outcomes and plan actions. Many AI leaders, including those at DeepMind, believe world models are a crucial step to achieving artificial general intelligence (AGI). But in the nearer term, labs like DeepMind envision a go-to-market plan that starts with video games and other forms of entertainment and branches out into training embodied agents (aka robots) in simulation. DeepMind's release of Project Genie comes as the world model race is beginning to heat up. Fei-Fei Li's World Labs late last year released its first commercial product called Marble. Runway, the AI video-generation startup, has also launched a world...
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