Posted by Alumni from The Atlantic
December 12, 2025
Using YouTube's takeover of podcasts as a starting point, he explores how video has devoured audio and turned podcasts into something closer to daytime TV and late-night talk shows. NPR's Rachel Martin, host of the celebrity-interview show Wild Card, joins to talk about her own shift from intimate, audio-only conversations to highly visible video chats with mega-celebrities. She explains how the visual layer changes everything'from building trust with guests and audiences to deepening parasocial relationships, and why showing your face is necessary in a low-trust media world. To trace the business and cultural arc of this pivot, Bloomberg reporter Ashley Carman explains the rise and fall of the podcast 'gold rush''from the Serial era to Spotify's billion-dollar bet, to the collapse of expensive narrative audio and YouTube's emergence as a true power player. Then, writer and Plain English host Derek Thompson joins to explain his theory that 'everything is television now.' Warzel and... learn more