Many leaders and companies shy away from a high-risk strategy built around big gambles. But they still want to grow. According to BCG Institute research, companies that succeed with lower-risk growth have strategies that feature four elements: the commercialization of existing capabilities, small acquisitions, smart partnerships, and diversified bets. Learn from real-world successes. Some of the most spectacular stories of corporate growth revolve around big bets ' long-term investments, bold pivots, and major acquisitions. Think of ASML, which pursued next-generation semiconductor manufacturing technologies for more than 30 years; Adobe, which abandoned perpetual licenses in favor of cloud subscriptions; or Disney, which acquired Pixar, Marvel, and Lucasfilm in quick succession. But not every company is comfortable making big bets ' particularly in volatile times. Our recent research showed that when faced with high-uncertainty events, 90% of companies pulled back rather than...
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