Giti Tire, a middle-market manufacturer competing on thin margins, cut emissions across its operations and supply chain while improving profitability'achieving 'net zero at net zero cost' by embedding sustainability into its core business model rather than treating it as a compliance exercise. Its results came from four practical moves: tightening energy-intensive processes, turning traceability into market access, designing products that reduce customers' fuel use, and rethinking short-haul logistics with electric autonomy. The company's experience shows that when sustainability is pursued as a source of performance, not a trade-off, even cost-constrained manufacturers can reduce emissions, win customers, and strengthen returns.
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