Unless you were really into desktop PC gaming a decade ago, you probably haven't given Nvidia much thought until recently. The company makes graphics cards, among other tech, and has earned great success thanks to the strength of the gaming industry. But that has been nothing compared to the explosive growth Nvidia has enjoyed over the past year. That's because Nvidia's tech is well suited to power the machines that run large language models, the basis for the generative AI systems that have swept across the tech industry. Now Nvidia is an absolute behemoth, with a skyrocketing stock value and a tight grip on the most impactful'and controversial'tech of this era. This week on Gadget Lab, we welcome WIRED's Will Knight, who writes about AI, as our guest. Together, we boot up our Nvidia GeForce RTX 4080 SUPER graphics cards to render an ultra-high-def conversation about the company powering the AI boom. Read Lauren's interview with Nvidia cofounder and CEO, Jensen Huang. Read Will's...
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