Live and on-demand video constituted an estimated 66% of global internet traffic by volume in 2022, and the top 10 days for internet traffic in 2024 coincided with live streaming events such as the Jake Paul vs. Mike Tyson boxing match and coverage of the NFL. Streaming enables seamless, on-demand access to video content, from online gaming to short videos like TikToks, and longer content such as movies, podcasts and NFL games. The defining aspect of streaming is its on-demand nature. Consider the global reach of a Joe Rogan podcast episode or the live coverage of the SpaceX Crew Dragon spacecraft launch ' both examples demonstrate how streaming connects millions of viewers to real-time and on-demand content worldwide. When it comes to video content ' whether it's a live stream or a prerecorded video ' there are two major challenges to address. First, video data is massive in size, making it time-consuming to transmit from the source to devices such as TVs, computers, tablets and...
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