One day, I woke up to a notice that our app had been removed from Apple's App Store. For the next month or so, we racked our brains trying to find out why. We even reached out to our internal contacts, only for them to tell us that helping us could put their jobs at risk. Nothing seemed to work. For years, the App Store's unwritten contract seemed simple. As long as you followed the guidelines, your storefront would remain available. Then a removal notice arrives, and you wonder whether your business can survive. It's not all bad news, though. We survived, and this episode taught me that platform dependency is ultimately infrastructure risk. As founders, we prepare for cloud outages and payment failures, but losing access to the platform that brings us customers deserves the same attention. Fortunately, we were prepared, and this is how you can be, too. First, prospective customers can no longer download your app. Then, paying subscribers flood support with a more damaging question....
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