May 11, 2025The latest McKinsey Global Survey on AI is out, and unsurprisingly, businesses are putting artificial intelligence to work across a wider range of functions than they did in 2024. But what about generative AI' 'While organizations in all sectors are most likely to use gen AI in marketing and sales, deployment within other functions varies greatly according to industry,' write McKinsey's Alex Singla, Alexander Sukharevsky, Lareina Yee, and coauthors. 'Organizations are applying the technology where it can generate the most value.'
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