Digital transformation often stalls when employees resist new technology. To overcome this common challenge, French spirits company Pernod Ricard drew upon four strategies: proving value through A/B testing, reducing risk by adjusting performance evaluations, investing in training and support, and leveraging internal champions. These efforts drove adoption rates as high as 85%, boosting sales up to 4.5% and marketing efficiency by 15%. In order to drive meaningful transformation, companies need to realize that technology on it's own can't drive value'humans need to be convinced to buy in.
learn more
