In late 2024, seven-year-old startup Hightouch launched an AI-powered service that allows marketing professionals to create custom content for brands such as Domino's, Chime, PetSmart, and Spotify without involving brand design teams or ad agencies. The offering has been highly successful. Since introducing its AI product 20 months ago, Hightouch has added $70 million in annualized recurring revenue (ARR), it tells TechCrunch, bringing the startup to a total of $100 million in ARR. 'Before GenAI, it was impossible for someone without many, many years of design skills to create consumer-level assets,' said Kashish Gupta, Hightouch's co-CEO. The company is also led by co-CEO Tejas Manohar, a former engineering manager at Segment, a customer data platform acquired by Twilio for $3.2 billion in 2020. Hightouch says that many brands initially attempted to generate ad campaigns using general foundational models ' broad AI systems that power tools like chatbots but lack knowledge of...
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