Over the past year or two, AI has become not just a utilitarian tool but a technology that many people are turning to for connection and emotional support. One survey last year found that 16 percent of American adults had used AI for companionship, and a quarter of adults under 30 had. Social AI use seems to be growing rapidly around the world, according to several recent reports on the state of artificial intelligence. Raffaele Ciriello, who studies emerging technologies at the University of Sydney, told me that he once assumed AI companions would remain 'niche'; he has been 'surprised by how quickly that took over.' Some people use apps that are explicitly made for companionship; they let you design a virtual character's personality, appearance, and backstory. Popular such apps include Replika, which reportedly had 40 million users as of late 2025, up from 10 million in 2023, and Character.AI, which reported 20 million monthly users in 2025. Other people seek emotional support...
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