The challenges marketing leaders face will continue to evolve as artificial intelligence disrupts staffing, metrics, media, and the marketing function's place in the enterprise. Interviews with 15 global CMOs surfaced five priorities reshaping marketing leadership in an AI-driven world: repositioning marketing within the enterprise, transforming with and for AI, hiring amid disruption, navigating an evolving media landscape, and developing new metrics for zero-click AI platforms. In an unpredictable economy and fractured media landscape, marketing leaders are navigating a period of profound transformation and disruption ' and as AI technologies evolve, the pace of change will only increase. In response, the highest priorities of chief marketing officers today are shifting, and understanding their concerns is essential to addressing the most pressing growth challenges companies face. Marketing is at an inflection point. The structures, talent models, measurement frameworks, and...
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